Editorial

Photographic Illustrations

Research has clearly shown that visuals that reinforce or enhance ones prime message, tends to make your message much more memorable by an order of magnitude. Photography can be used to illuminate and illustrate editorial content in several ways:

1. Visual interest: Photographs can make editorial content more visually appealing and interesting, drawing the reader's attention to the content.

2. Context: Photographs can provide context for the editorial content, helping the reader to better understand the subject matter.

3. Emotion: Photographs can evoke emotions in the reader, helping them to connect with the content on a deeper level.

4. Storytelling: Photographs can help to tell a story, adding depth and nuance to the editorial content.

5. Branding: Photographs can be used to establish and reinforce the brand's identity, creating a visual connection between the editorial content and the brand.

6. Illustration: Photographs can be used to illustrate specific points or even abstract concepts in the editorial content, making it easier for the reader to understand and retain the information.

Photography is a powerful tool for illustrating editorial content because it can make the content more visually appealing, provide context, evoke emotion, add depth and nuance to the storytelling, reinforce branding, and illustrate specific points or concepts. By using photography strategically, editorial content can be made more engaging and effective in communicating with your audience.

Photography That Tells A Story 

Our creative director Garnet McPherson has been a writer and journalist for decades yet he is  well aware of the limitations of the spoken or written word.  As a photographer, film maker and designer he focuses primarily on media that can utilize the power of visuals which have the inherent ability to add several dimensions to story telling as well as greater memorability.
Here he explains how photography is particularly important in journalism for several reasons:

1. Visual storytelling: Photography allows journalists to tell stories visually, which can be especially powerful when paired with written or spoken words. Images can capture the emotions and context of a story in a way that words may not be able to.

2. Credibility: Photography can provide visual evidence to support a journalist's reporting, lending credibility to the story. This can help build trust with the audience and reinforce the journalist's credibility.

3. Objectivity: Photography can be an objective representation of reality, providing an unbiased view of events and situations. This can be especially important in cases where there may be conflicting accounts or interpretations of events.

4. Engagement: Photographs can grab the attention of the audience and draw them into a story. This can be important for journalism, where the goal is to inform and engage the public.

5. Documentation: Photography can be used to document events, people, and places, creating a historical record of important moments in time. This can be valuable for future generations to understand the context and impact of events.

6. Social commentary: Photography can be used to comment on social issues and raise awareness about important topics. This can be a powerful tool to drive change and create a better understanding of the world around us.